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Jeffrey Liu

Founder & CEO at Jenfi

Jeffrey Liu is the Co-Founder and CEO of Jenfi, a financial technology company that provides revenue-based financing to rapidly growing businesses in Asia.12 He founded Jenfi in May 2019 with Justin Louie, aiming to assist digitally-enabled businesses, such as e-commerce ventures and high-growth startups, by funding their marketing, inventory, and growth campaigns.3

Prior to Jenfi, Liu co-founded GuavaPass, a fitness subscription service, in March 2015.3 He scaled GuavaPass across 12 markets in Asia and the Middle East before it was acquired by ClassPass in January 2019.23

Liu's background includes:

  • Head of Corporate Development and Head of Business Intelligence & Analytics at BeachMint (2012-2014)3
  • Investment roles at Toccata Capital (2011) and Victory Park Capital (2008-2010)3
  • Investment Banking at Lehman Brothers (2007-2008)3

He holds an MBA from Chicago Booth.2 Liu's experience in operations and finance, combined with his previous startup venture, led him to create Jenfi as a solution for small businesses struggling to obtain traditional financing.12

Highlights

May 17 · Forbes
Singapore-Based Y Combinator Graduate Raises $6.6 Million To Expand Its ‘Growth Capital As A Service’ - Forbes
Singapore-Based Y Combinator Graduate Raises $6.6 Million To Expand Its ‘Growth Capital As A Service
May 16 · Tech in Asia
SG fintech firm gets $6.6m to expand automated business loans - Tech in Asia
Feb 1 · kr-asia.com
Alternative funding: Q&A with Jeffrey Liu, CEO and co-founder of Jenfi
Alternative funding: Q&A with Jeffrey Liu, CEO and co-founder of Jenfi
Alternative funding: Q&A with Jeffrey Liu, CEO and co-founder of Jenfi
Oct 3 · tatlerasia.com
Jeffrey Liu - Tatler Asia
Jeffrey Liu - Tatler Asia
Nov 26 · youtube.com
Jeff Liu and Justin Louie from Jenfi on How They Got ... - YouTube
Jeff Liu and Justin Louie from Jenfi on How They Got ... - YouTube
Apr 24 · asiatechdaily.com
Jeffrey Liu- Co-Founder And CEO Of Jenfi - AsiaTechDaily
Jeffrey Liu- Co-Founder And CEO Of Jenfi - AsiaTechDaily

Related Questions

What inspired Jeffrey Liu to transition from fitness to fintech?
How did Jeffrey's experience at Lehman Brothers influence his approach at Jenfi?
What challenges did Jeffrey face when scaling GuavaPass across multiple markets?
How does Jenfi's revenue-based financing model differ from traditional lending methods?
What are some key strategies Jeffrey uses to attract and retain talent at Jenfi?
Jeffrey Liu
Jeffrey Liu, photo 1
Jeffrey Liu, photo 2
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Location

Singapore